Blog
Plain guides to running Facebook and Instagram ads for a small business or online store: what to do, what it costs, and real examples.
Ad examples by format
What are good ad examples? 12 real Meta ads, by type
See 12 real Facebook and Instagram ad examples from small brands, grouped by type, with why each works and how to make your own.
What do good AI ad examples look like?
Ten real AI ad examples: five AI video ads from the Meta Ad Library and five ScaleShot outputs, grouped by type with why each works.
Carousel ad examples: 8 real Facebook and Instagram ads
Eight real carousel ads from the Meta Ad Library, grouped by type, with why each works and how to build your own for Facebook and Instagram.
Facebook ad examples: 10 real ads and why they work
See 10 real Facebook ads from the Meta Ad Library, grouped by image, video and carousel, with why each works and how to make your own.
What are some good Facebook video ad examples?
See 10 real Facebook video ads from the Meta Ad Library, grouped by type, with why each works and how to make your own for your store.
What do good Instagram ads look like? 10 real examples
Ten real Instagram ad examples from the Meta Ad Library, grouped by hook, creator style and offer, with why each works and how to make your own.
What do good static ads look like? 10 real examples
See 10 real static ads from the Meta Ad Library, grouped by type, with why each works and how to make your own for Facebook and Instagram.
Seasonal ads
What do good Christmas Facebook ads look like?
Eight real Christmas Facebook ads from the Meta Ad Library, grouped by type, with why each works and how to make your own for a small store.
How to run Black Friday Facebook ads: a step-by-step guide for 2026
Plan, build and launch Black Friday Facebook ads yourself: offer, pixel, vertical creative, Ads Manager setup and budget, with the 2026 dates.
Basics and costs
Boost post vs Ads Manager: which should you use?
Boost a post for more engagement, use Ads Manager for sales and leads. Step-by-step for both, with budgets, goals and common mistakes.
Facebook ads benchmarks: what's good and how to check yours
See 2026 Facebook ads benchmarks for CTR, CPC, CPM and cost per lead, plus the steps to pull your own numbers from Ads Manager.
How to set a Facebook ads budget as a small business
Work out your Facebook ads budget from profit per sale, set it in Ads Manager, and change it without resetting delivery. Steps for small businesses.
How much do Facebook ads cost?
Facebook ads cost whatever daily budget you set. See 2026 cost-per-click and cost-per-lead benchmarks and how to set your budget in Ads Manager.
How do you run Facebook ads as a beginner?
Set up your first Facebook ad in Ads Manager: pick an objective, set a small budget, add a pixel, build the creative and publish it.
What is a good ROAS for Facebook ads?
Find a good ROAS for Facebook ads by working out your break-even from margin, then read and check it in Ads Manager. Steps for small stores.
How to make an ad for your small business
Make your first Facebook and Instagram ad in five steps: set up tracking, pick an objective, build the creative, set a budget and publish.
How to run Facebook ads: a step-by-step guide for small businesses
Learn how to run Facebook ads yourself: set up your pixel, pick an objective, set a budget, make the ads and launch. Steps for small stores.
How to run Instagram ads: a step-by-step guide for small businesses
Run Instagram ads from Meta Ads Manager in six steps: pick an objective, set tracking, budget and creative, then publish. Costs and mistakes included.
How much do Instagram ads cost? Set your budget step by step
Instagram ads cost whatever daily budget you set. Follow the Ads Manager steps, see Meta's minimums, and start testing from about $30.
Tool roundups
What is the best Facebook ads agent for a small business?
Compare six Facebook and Instagram ads agents for small stores: what each does, its published price, and which ones launch ads to your Meta account.
What is the best AI ad generator for a small business?
Seven AI ad generators compared on price, renewal cost and whether they launch Facebook and Instagram ads for a small store.
What are the best Facebook ads automation tools?
Five Facebook ads automation tools compared with published prices, billing and what each one is, checked 2026-10-06, for small store owners.
UGC ads
What are the best AI UGC video generators in 2026?
Six AI UGC video generators compared for small stores: prices checked 2026-10-06, renewal terms, what each one is and which launch ads to Meta.
What are the best UGC platforms for a small business?
Compare UGC platforms for small businesses: published prices, renewal terms, and who each suits, from creator marketplaces to AI video ads.
How to make UGC ads for your small business
Make a UGC ad yourself in five steps: pick a route, write a script, make the video, check disclosure, then upload it to Meta Ads Manager.
What are good UGC ad examples to copy?
See 10 real UGC ads from the Meta Ad Library, grouped by type, with why each works and how to make your own for Facebook and Instagram.
How to write a UGC script for your ads
Write a UGC script for Facebook and Instagram ads: hook, problem, fix, proof and one call to action, with a fill-in template and length guide.
UGC ads: what they are and how to make them
Make UGC ads for Facebook and Instagram without an agency: pick a source, write the script, shoot or generate video, and launch in Meta Ads Manager.