What are the best UGC platforms for a small business?

A UGC platform is either a marketplace where you hire real creators to film videos for you, or a tool that makes the videos itself. Marketplaces charge a subscription, a fee on each creator payment, or both, and the creator's own fee comes on top.

The table lists each vendor's own published price. Where a vendor hides its pricing, it says so. If you are new to the format, start with our guide to ugc ads.

We built ScaleShot for owners who want the videos and the campaign in one place, with no human creators involved. It learns your brand from a store link, logo, colours and fonts, then its Ads Agent writes a 30-day plan and makes image ads and AI UGC creator videos of 4 to 10 seconds. With a connected Meta ad account it launches campaigns and asks before changing anything. Our AI UGC video generators page lists the tools we compared in this format.

Pricing

Images cost 10 credits (Fast) or 20 (HQ), and video costs 10 credits a second, so an 8-second clip is 80 credits. The first 2 weeks are $19.95 for 500 credits, then $42 every 2 weeks, with a 14-day money-back guarantee. You can cancel any time in Settings -> Billing.

Where it falls short

• No human creators and no agency service: the videos are AI-made.
• Meta (Facebook and Instagram) only, with no Google or TikTok ads.
• It does not guarantee sales, and Meta bills ad spend separately.

JoinBrands is a marketplace where you post a brief and creators film UGC for you. It lists a free pay-as-you-go plan, which none of the other tools here lists. Trustpilot showed 4.4 of 5 from 288 reviews.

Pricing

JoinBrands lists a free pay-as-you-go plan with a 15% platform fee, then Start-up at $99 a month with a 12% fee. Annual billing takes 10% off, and monthly plans have no lock-in.

Where it falls short

• Every plan charges a platform fee (8% to 15%), so the cost per video depends on which creators you hire.

Insense is a creator marketplace sold by subscription, aimed at brands that run UGC and influencer campaigns every month. Its Agency plan lists unlimited Meta ad connections.

Pricing

Insense lists a one-month Trial at $650, then the Brand plan at $500 a month billed quarterly ($1,500). A marketplace fee of 10% (20% on Trial) is added to each creator payment.

Where it falls short

• The Trial converts to the Brand plan unless you cancel 48 hours before renewal.
• Trustpilot showed 3.6 of 5 from 190 reviews.
• The monthly cost is high for a store buying a few videos.

Billo connects brands with 5,000+ vetted creators for UGC ads and also sells a managed service where its team runs the campaign. It suits brands that want someone else to handle the work and are happy to book a demo.

Pricing

Billo's homepage publishes no prices, only free sign-up and demo booking. Older third-party pages quote per-video prices, but we could not confirm them on Billo's own site, so we list none. If a quote is the sticking point, see our list of Billo alternatives.

Where it falls short

• Pricing is not published, so you cannot compare it before talking to sales.

Influencer Hero is an outreach tool for influencer programs more than a UGC maker. Its plans scale by monthly outreach and influencer payouts.

Pricing

Influencer Hero lists Standard at $649 a month, Pro at $1,049 and Business at $2,490, with a 3-month minimum on every plan. Quarterly billing saves 20% and yearly 30%.

Where it falls short

• The 3-month minimum commits you before you know the results.
• Plans are sized in outreach and payouts, not finished videos.

Match the tool to what you need handed over.

1. Decide the format: real people on camera (a marketplace) or AI-made clips (a generator).
2. Add up every cost: subscription, fee on creator pay, creator pay, and ad spend, which Meta bills separately.
3. Check ratings with their date, since they move.
4. Look at some UGC ad examples and follow our step-by-step guide to making UGC ads before you pay for anything.

We picked tools that appear in the top search results and that you can open today. Others we checked: Foap lists no pricing and sends brands to a strategy call, and SHOUT publishes no prices on its homepage but mentions a free trial.