Facebook ad examples: 10 real ads and why they work

Image ads are the cheapest format to make and the easiest to copy. Meta recommends a vertical image with short primary text and a short headline. The four ads below each put one offer or one proof point in the headline and on the picture itself. These are examples from our own Meta Ad Library check for this guide. A long run signals the advertiser kept the ad, not that it made money.

Borrow the structure, not the creative: the images belong to these brands.

Video ads show the product doing its job, and they do not need a studio. Shopify reports that Kitty Poo Club shortened a video and saw sign-ups climb in its first weeks. Meta lists captions and sound as optional but recommended for video. The three below are a phone-shot demo, a pet-in-the-room scene and a review-count hook. For more of these, see our guide to Facebook video ad examples.

Use a carousel when you sell several products or need to show steps. Meta carousels take 2 to 10 cards, and every card should share one aspect ratio, or Meta crops the rest to match the first card. A weak first card means most people never swipe to card two. The three ads below show a name grid, a parts catalogue and a spec-led product story. For more, see our collection of carousel ad examples.

1. Pick one offer from your own store. A price floor, a payment plan, a free gift or a review count. Every ad above leads with exactly one.
2. Choose the format. Start with an image. Use video if the product moves or needs a demo. Use a carousel if you sell a range.
3. Write the hook in plain words. Copy the shape of the ad (a number, a contrarian line, a question the buyer already has), not its words. Our guide to writing Facebook ad copy goes line by line.
4. Make the creative. Export 4:5 for feed and add captions to video. If you use ScaleShot, we learn your brand from your store link, then the Ads Agent writes a plan and makes image ads (10 or 20 credits each) and video ads (10 credits per second) in your colours and voice. Plans start at $19.95 for the first 2 weeks, then $42 every 2 weeks. ScaleShot launches to Meta only, does not guarantee sales, and Meta bills ad spend separately. See more generated work in our AI ad examples.
5. Check the field before you launch. Search your category in the Meta Ad Library to see what competitors run. Our guide to the Facebook Ad Library shows how.