← Help center

Launch ads on Meta

Create and launch a Facebook or Instagram campaign from Scaleshot.

First connect Meta, then open Campaigns → New campaign.

Build the campaign

  1. Ads — add one or more images or videos from your Library. You can edit the copy and call to action.
  2. Goal — choose Sales, Leads, or Visitors and enter the landing page.
  3. Where — choose the countries where Meta should find your audience.
  4. Daily budget — enter at least the minimum shown. Add an end date, or let it run until you pause it.
  5. Ad account — if you connected several, choose where this campaign should launch.

Sales needs a pixel receiving Purchase events. Leads needs Lead events. If that signal is missing, choose the correct pixel, test the event in Meta Events Manager, then click Check again. You can run a Visitors campaign without a pixel.

Launch

Click Launch campaign and review the summary. Leave Start running after Meta approves the ads checked to launch now, or clear it to create the campaign paused.

Meta reviews new ads before delivery. After launch, open the campaign to see results, edit ads or settings, and pause or resume spend.

Meta bills this spend separately from Scaleshot. See How Meta billing works.

Last verified: August 2026