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Set up or change your Meta Pixel

Install the right pixel, verify its events, or switch the one Scaleshot uses.

A Meta Pixel sends website activity to Meta. Scaleshot uses that signal to launch and report conversion campaigns.

What each goal needs

  • Sales: a selected pixel that has received a Purchase event.
  • Leads: a selected pixel that has received a Lead event.
  • Visitors: no pixel required.

Having a pixel ID is not enough—the same pixel must be installed on your site and receiving the right event.

Install a pixel

  1. Open Events Manager in your Meta account.
  2. Click Connect data → Web and create a dataset.
  3. Use your website platform's official Meta integration when available. Shopify users should follow this guide.
  4. Turn on Conversions API if your platform supports it, and update your privacy and consent settings for the data you share.
  5. In Test Events, visit your site and complete the action you want to optimize—such as a test purchase.

Choose or change the pixel in Scaleshot

To set your default pixel anytime, open Settings → Integrations, expand Advanced on the Meta card, and click Choose a pixel or Change under Conversion tracking. Choose the pixel installed on your website, then click Use this pixel.

You can also choose it while creating a campaign:

  1. Open the campaign builder and choose Get sales or Get leads under Goal.
  2. Scaleshot checks tracking automatically. If you need to choose or change the pixel, click Choose a pixel or Change in the tracking section.
  3. Choose the pixel installed on the website you are advertising, then click Use this pixel. Recent activity helps you identify a working pixel.

Changing the pixel affects new campaigns. Campaigns already launched keep their existing tracking. Get visitors does not require pixel setup.

If one pixel has never fired and exactly one other pixel is active, Scaleshot may select the active one automatically. A pixel you choose manually stays selected.

Fix common problems

  • No pixels listed: in Meta Business Settings, open Data sources → Datasets, choose the dataset, and add your ad account under Add assets.
  • Never fired: the selected pixel is not sending events. Install that pixel or choose the one your site already uses.
  • No recent activity: test your site in Events Manager, then click Check again in Scaleshot.
  • Purchase or Lead missing: trigger that exact event in Test Events. Page views alone do not unlock Sales or Leads.

Last verified: August 2026